Key responsibilities involve leading teams of digital designers, uxwriters, ux-designers in all disciplines to create and improve brand experiences for: site product content, national sales and events, brand experience stores (Google, Sony, Fitbit, Dyson) and other customer experiences.

Key experience:

• Seeing the business grow exponentially in sales year-on-year.

• Growth and mentorship of design community with Design Lead and Experience Director

• Led a large team of designers to create brand campaign creative for national event and sales campaigns.

• Directed photo/video shoots, concept creation/storyboarding, senior design for all channels.

• Created design libraries and systems to manage a range of brand materials/assets for various internal clients.

• Collaborated with marketing and creative teams to iterate and adapt ecommerce, sales and branding content.

• Designed product stores for Google, Apple, Microsoft, Sony, Dyson and Fitbit.

• Created design processes, workshops, brand standards, technology features, new tools and approaches.

• Hiring, mentorship and development of design team members. Approach included regular 1:1’s, growth plans, mentorship.

• Worked collaboratively with leaders, cross-functional teams, marketing peers to build scalable solutions that improved the customer experience across multiple channels.

• Oversaw the presentation of final concepts for internal partners.

• Partnered on budgeting and financial planning for campaigns and experiences.