Key responsibilities involved leading a creative team, conceiving and building national campaigns across all platforms.

Key experience
Launched numerous national successful brand campaigns. Remains 100% independent.

• Led creative national campaigns for Nature’s Path, Envirokidz, Que Para and Love Crunch

• Design Lead for social, web, app, packaging, email.

• Implemented seasonal concepts and brand stories.

• Mentored and grew team members in a range of disciplines.

• Led Storyboard concept and development

• Photo and Video Shoot Lead for campaigns

• Casting and Personnel Planning for Shoots in Partnership with Agency

• Facilitated Creative development meetings and jams

• Managed key partnerships with external video artists and illustrators. 

• Oversaw all brand visuals

• Championed all new designs and concept packaging and campaigns to be developed in-house

• Client, Vendor and Internal Stakeholder presentation and management

• Worked effectively with all key departments and brand team members