Tentree - Sustainable Apparel Company

Tentree believes big changes start small. For every item purchased they plant trees, in an effort to regenerate ecosystems, capture carbon and provide planting jobs in communities around the world. All there products are created with an Earth-First approach, meaning they’re made in fair, safe working conditions, and constructed using only sustainably sourced and recycled materials.

I had the opportunity to work closely with Tentree to Art Direct the Birthday Sale Campaign:

  • Concept development and presentation

  • Hero design for campaign.

  • Design of hero email, web, social, ad and motion.

  • Implemented in Figma for all channels for optimal delivery.

  • Liaison with Creative director and stakeholders.

  • Delivery of all assets and content within tight time frame.

  • Proofing, Iterations and Content Management

Social

Email

Ad

Web

Other Design Work:

Agency Work

As a Design Leader I have directed and designed creative for brands from concept to shelf. This has meant partnerships with a range of clients, account managers, CD’s, ACD’s and stakeholders as well as cross functional design team members.

Key achievements

  • BAFTA win for UK Heston Blumenthal show - contribution included title and show brand design

  • Conceptual design for brand campaigns for Best Buy, Adobe, Nature’s Path, HSBC. Partnered with Apple, Microsoft, Google

  • Art Directed National campaigns for Nature’s Path, Best Buy and Adobe

  • Creative Team development, mentoring and budgeting

  • Designed end-to-end experiences for National Campaigns that reached millions of users and customers and generated significant revenue for a variety of corporations.

  • Created tv/video show branding: including brand, animation and support

  • Comprehensive brand launches for an international collection of clients

  • High profile client management and brand relationships

  • National design asset management including but not limited to: Best Buy, Nature’s Path, Pepsi, Adobe, BBC, National Geographic

  • Leadership and development of cross functional design teams

  • Presentation of concept and learning content to leadership and team